Email Marketing Certification, Hubspot Academy

Video Editing & Production (Adobe Premiere Pro & DaVinci Resolve)

Graphic Design (Canva & Adobe Photoshop)

CRM & Social Media Management Tools (Hubspot)

SEO/SEM (SEMrush)

Sales Engagement Platforms (Outreach)

Certified Personality Hire

Experience

Marketing Coordinator

Packback

Jun 2024 - Jan 2025

Managed social media campaigns, cold & warm email sequences, and Facebook ad campaigns.

Used SEMRush to analyze SEO trends and write and create content concurrent with Google search volume and related keywords to drive website traffic, engagement, and lead generation.

Worked alongside Chief Executive Officer, Senior Marketing Manager, and cross-functional stakeholders to script, film, and edit a web-based video series telling the company's story resulting in 350 interactions.

Marketing Intern

Packback

May 2023 - Jun 2024

Designed social media graphics & copy tailored to platform audiences, increasing overall followers by 5% in 6 months.

Monitored and analyzed social media performance metrics, using insights to refine content strategies and improve overall engagement.

Secretary of Public Relations

Illinois State University Student Government Association

Aug 2021 - Apr 2022

Directed 4 marketers in executing public relations initiatives, including email newsletters and podcasts, enhancing communication with stakeholders.

Analyzed social media performance and implemented strategies that increased Instagram following by 58% and reach by 341.5% within 9 months.

Tools & Certifications

Let's connect!

Curious to see how we can work together? Contact me
below and let's talk over a coffee!